GOOD
Brothers.
bold digital pr for
brands with ambition.
trusted by big brands to get big results.
creative. transparent. reliable. measurable.
We are a global award-winning, boutique, agile creative agency who blend traditional PR storytelling with world class data interrogation to create campaigns audiences love and Journalists can’t ignore.
we turn complex data and dry topics into compelling stories that secure top-tier links and coverage, supercharging both your brand and your seo.
over 20 years of experience and no junior staff, it’s TIme for you to work with the grown ups.
WHAT WE DO.
We’re Good Brothers, an award-winning boutique PR agency that blends traditional storytelling with cutting-edge digital strategies to create campaigns that audiences love and journalists can’t ignore.
We keep it simple: no fluff, no jargon, just expert-led PR that delivers. Transparent reporting. No hidden costs. Real results.
Founded by two ex-in-house PR leaders, we prioritise transparency, agility, and results. Every time you work with Good Brothers, you’ll be working directly with senior experts, that means no hidden fees or junior team members.
From creating some of the world’s most innovative and successful Digital and Traditional PR campaigns and strategies, to market-leading training and podcast production, we’re the secret PR weapon used by top brands to get results.
We believe in stories, data and expertise, not big builds, big budgets and bloated teams.
We’re here for brands that want a PR partner, not a vendor, and ones that want their agency to treat their brand with the respect it deserves.
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Digital PR isn’t just press releases and backlinks, it’s about creating stories that journalists want to share, content that audiences need to see, and campaigns that position your brand as the go-to authority in your industry.
While others chase fleeting trends, we focus on what truly moves the needle.
Whether it’s turning your experts into media-quoted thought leaders or creating data-driven campaigns, at Good Brothers, we earn links and coverage from top-tier publishers to build trust, drive traffic, and supercharge your SEO.
Our Secret Sauce?
Proven Expertise: Over our combined 20+ years in the game, we’ve partnered with household names in finance, insurance, and tech sectors where trust and visibility are non-negotiable.
So, if you’re looking for campaigns that make noise, links that matter, and an agency that prioritises impact over hype - you’ve come to the right place.
Ready to outthink, outcreate, and outperform your competitors?
Let’s talk.
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With over two decades of experience in crafting effective PR strategies for major brands, both in-house and as an agency, we know news and how to get your business in the places you want and out of the places you don’t.
Whether you’re a big brand looking to make a big splash or a start-up looking to make waves, Good Brothers has a proven track record of success in all aspects of public relations, landing you placements in top-tier media, regardless of your industry or your budget.
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With more than 20 years of experience working with some of the UK’s biggest financial services brands, including GoCompare, MoneySuperMarket and Confused.com, we know how to make a splash in personal finance.
We’re specialists in knowing what personal finance journalists want, analysing complicated data and creating exciting stories from dry topics that work for regulated companies.
Whether you're a major brand looking for genuine experts or a challenger brand ready to make waves, our Headline Money Award winning approach can get you results that will make your competitors jealous.
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We’re experts at creating long-term, integrated PR strategies that work for your brand and your SEO.
From harnessing the people on your internal teams to leveraging first-party data to position you at the front and centre of the newscycle, strategic effective communication is in our DNA.
Whether we’re plugging into your existing activity and helping enhance your work or creating a full spec bespoke strategy from the ground up, you’re working with experts when you work with Good Brothers.
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With an extensive background in audio production and ties to some of the world’s biggest broadcasters and top talent, we can help create bespoke Podcasts and content from conception to promotion to help your brand reach new heights and new audiences.
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Sometimes things just don’t go to plan, and when they don’t, you want someone you can trust.
With decades of experience in all aspects of crisis communications, including Public Affairs, Select Committee hearings, FCA investigations and reputational damage, we’re a serious agency you can trust to guide you through difficult times.
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With over 20 years of experience, we offer a range of courses from 90-minute online sessions to multi-day workshops for agencies, in-house teams and business owners of all levels across a number of topics, including:
Spokesperson Media Training.
PR & Digital PR training.
Ideation and creative workshops.
How to create campaigns journalists and search engines love.
Data journalism.
How to create campaigns and pitch personal finance and ‘difficult’ industries.
Plus more, including bespoke offerings for your workplace.
ideas journalists and search engines loved.
WHat people say about us.
meet THE GOOD BROTHERS.
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Martyn John
FOUNDER, DIRECTOR
With over a decade of experience working exclusively with national brands, Martyn is one of the UK’s most seasoned PR’s, with a specialism in regulated industries and finance.
Starting his career at GoCompare, Martyn is a HeadlineMoney Award and CIPR award winner, voted best Financial PR in the UK by personal finance journalists.
With a natural nose for news, Martyn combines creative energy with an expert knowledge of' ‘what works’ to create campaigns that resonate with readers and journalists alike to get results.
Featured Campaigns: The Science of Scare, Serene Cities Index, Plane Food, Driving Attraction.
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daniel cook
FOUNDER, DIRECTOR
Whether working with in-house teams or mining third-party sources, Dan is an expert in transforming complex data into stories that secure top-tier coverage, elevate brand reputation and boost search rankings.
Prefering targeted campaigns that focus on key journalists and audiences rather than broad mass distribution, he believes in combining unique data insights with great storytelling to create PR campaigns that resonate with real people and deliver results.
Featured Campaigns: Crypto Energy Consumption, Holiday Sickness Index, Foul Play, Ecotourism Index
let’s talk.
Ready to supercharge your PR and offsite SEO with results driven innovation?
Great! Drop us a message and let’s see how we can help you elevate your brand and search results.