PR for financial servcies

What we do

With more than a decade of experience working with national brands, The Good Brothers use creative PR strategies to help financial services and FinTech brands reach, influence and connect with audiences.

Whether it’s consumer or corporate PR consultancy, reputation management, or digital PR and link building campaigns, The Good Brothers work with you to help elevate and protect your brand’s reputation and achieve your business goals.


The Good Brothers can help you to build your brand, develop messaging and deliver headline grabbing campiagns. 

Link Building

We create link building campaigns that earn coverage and backlinks from top-tier media, increasing brand awareness whilst supporting organic search visibility.

Training & Consultancy

Whether you’re looking for external support or just want to improve on existing capabilities, The Good Brothers offer industry leading training programs to help upskill your team.

How we work


Good Brothers is a boutique micro-agency founded on the two core principles. We make great things that drive tangible business results and work with realistic, reasonable rates – because great ideas should never be limited to big budgets.

We’re one of the UK’s only specialist financial services and utility PR agencies, with a combined decade of experience working for one of the UK’s biggest FinTech brands.  

Working across a range of industries, The Good Brothers are passionate about communications and specialise in creating excellent integrated campaigns that make news and get people talking.

Martyn John

Founder, Director

With a wealth of experience across financial services, utilities, fintech and retail, Martyn has created highly successful PR and social campaigns for an array of national brands, establishing a track record of securing excellent coverage.

A financial services expert, Martyn is a multi-award winning comms professional, having won a prestigious HeadlineMoney Award in 2017 and Gold at the CIPR Cymru Pride Awards.

Daniel Cook

Founder, Director

With experience across PR and SEO, Daniel has produced a range of effective link building campaigns for a variety of financial products, securing coverage and links from top tier media, boosting brands and strengthening organic search

A co-winner of Best Team at the 2017 UK Search Awards, Daniel is recognised as one of the nation's best digital PR Professionals.