Catching The Travel Bug With Forbes

Kicking off travel season with 500+ links

the client

Forbes Advisor: A trusted source providing consumers with expert advice across various financial products, including travel insurance, credit cards, and loans.

The Brief

Forbes Advisor sought to strengthen its position in the competitive travel insurance market by improving their search engine rankings and online authority.

The challenge was to create unique, data-driven content that would resonate with travellers, generate media buzz, and attract high-quality backlinks.

The Strategy

Travellers often face health risks while on holiday, ranging from food poisoning to more serious illnesses.

Our strategy involved leveraging the anxiety travellers feel around the potential to have their holiday ruined as a result of getting sick, providing tips on how people can better protect themselves from common illnesses when travelling, and the role that travel insurance plays in covering medical expenses and other related costs should the worst happen.

the campaign.

We conducted an extensive study analysing data from sources including the National Health Service (NHS), the Centers for Disease Control and Prevention (CDC), and a contextual analysis of more than 2 million travel forum posts.

The result is a data-driven campaign that ranks popular holiday destinations based on how likely travellers are to fall ill.

We also provided tips for staying healthy while traveling, including advice on food and water safety, vaccinations, and hygiene.

THE RESULTS.

The “Holiday Sickness Hotspots” campaign demonstrates how a data-driven, informative approach can address real consumer concerns while delivering tangible SEO benefits.

By combining rigorous research with expert insights and practical advice, not only were we able to secure highly authoritative links, but we also helped to position Forbes Advisor as a trusted resource for health-conscious travellers.

This campaign underscores the power of addressing real-world experiences with credible, shareable content and proves that even “unsexy” topics like travel insurance can go viral.