newsjacking a niche to build 100+ links in 48 hours
How we build 100+ backlinks in 2 days for one of the UK’s biggest price comparison websites.
the client
MoneySuperMarket: A leading UK-based price comparison website that helps consumers compare and save on a wide range of products and services, including energy, insurance, and financial products.
The Brief
To support the SEO team in increasing the online visibility of MoneySuperMarket’s energy product by earning high-authority links and increasing the diversity of MoneySuperMarket’s backlink profile.
The Strategy
In 2021, amid surging interest in cryptocurrency, most discussions focused on the potential financial gains. However, we also noticed rising concern about crypto’s environmental impact—specifically its massive energy consumption.
This presented an opportunity to position MoneySuperMarket as a thought leader in the energy space by tackling an emerging, socially relevant topic
the campaign.
We developed an in-depth, data-driven feature that examined the energy demands of various cryptocurrencies and their corresponding carbon footprints.
The article explored topics such as the energy-intensive nature of Proof of Work (PoW) mechanisms compared to Proof of Stake (PoS) and used publicly available data to estimate the financial and environmental cost of crypto.
THE RESULTS.
Our Crypto Energy Consumption campaign is an example of how a data-driven approach can transform complex topics into engaging narratives that capture media attention and resonate with audiences.
This campaign also demonstrates the power of using strategic content to drive both visibility and credibility in competitive markets.
CAMPAIGN FEATURED IN
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