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Whether you love them or hate them, the commercials have become as big a part of Super Bowl Sunday as the game itself, with some of the best known brands all competing to make the biggest splash.

However, getting your product featured during one of the years most watched television events doesn’t come cheap. This year, a 30-second slot at SBLII will set you back a staggering $5million (£3.8million) – that’s almost $170,000 a second!

To try and bring some perspective to this, Good Brothers looked at the price of some Super Bowl party essentials being advertised during this years game, and just how many of those items could be bought for the cost of the commercial.


SBLIII Budweiser

After a short hiatus in 2018, Budweiser’s iconic Clydesdale’s are back for this year’s game.

Bud’s ad highlights the companies move to using 100% renewable energy during their brewing process and depicts the infamous Clydesdales gallopin past a wind-farm while Bob Dylan’s blowing in the wind plays.

While Budweiser has a 45-second slot, AB InBev brands make up for a total 4.5-minutes of this year’s commercials – that’s a staggering $45million!

With a 6-pack of Bud setting you back $6.47 (roughly $1.08 per bottle), you could buy 6,944,444 bottles for the $7.5million spent on 45-seconds worth of ads.

Whether you’re celebrating or drowning your sorrows, that’s enough beer to keep you going until next years game.

Pizza Hut

SBLIII Pizza Hut

Pizza Hut have two 15-second slots, both promoting their $5 lineup offer.

Both ads feature a modern-day Abraham Lincoln – who features on the $5 bill – reminding viewers of Pizza Hut’s deals on pizza, wings and more —for only a Lincoln.

With a large pepperoni pizza costing $18.99, you could buy 263,296 pizzas for the $5million spent on two 15-second slots.


SBLIII Doritos

In honour of their new Flamin’ Hot Nacho flavour, Doritos have brought together Chance the Rapper and the Back Street Boys to put a new spin on their late 90’s anthem, I Want It That Way – making the original, hot.

A 9.75oz (276g) bag of Flamin’ Hot Nacho Doritos setting you back $2.98, you could buy 3,355,705 bags for th same price as a 60-second commercial.

Avocados From Mexico

SBLIII Avocados

Because no Super Bowl party is complete without a chip&dips.

Back for a fifth year, Avocados From Mexico’s 30-second spot is a riff on dog shows, but with people doing the tricks rather than their furry friends.

Going for the SB commercial trifecta – humour, dogs and celebrity – “Top Dog” sees a group of dog owners competing to win avocado-filled dishes.

If you were savvy enough to take advantage of Fresh Directs two for $5 deal on Avocados from Mexico, you could afford 2million avocados for the cost of a 30-second ad.

….And then I’d sell them to fleece those pesky millenials out of their mortgage deposits.



M&M’s will run a 30-second spot during the first quarter of Super Bowl LIII.

Christina Applegate stars as a mother who’s frustrated with her kids’ backseat antics, but when she turns around, it’s not kids at all – it’s the red, yellow and orange M&M’s!

Bet you didn’t see that one coming.

With a 1.69oz (45g) bag of M&M’s costing $0.78, you could buy 6,410,156 bags for the $5million spent on a 30-second slot.



After all that beer, pizza and guacamole, there’s no way you’re driving home – so you’ll most likely be taking an Uber.

Toyota’s ad is one of the few football related commercials and highlights the achievements of Antoinette ‘Toni’ Harris, the first female football player to receive a college scholarship for a non-kicking position.

The 60-second spot actually focuses on their RAV4 Hybrid rather than your friendly ride-hailing app favourite, and compares the assumptions made about Harris to those made of the RAV4.

For the $10million for a 60-second ad at SBLIII, you could buy 426 2018 Toyota Prius’.

Or, approximatley 414 Uber trips around the world.

Check out our inofgraphic here.

Screengrabs were taken from SBLIII commercials from brands official youtube channels | | | | | | | | |